According to ReportLinker, the global edtech and smart classrooms market, with key players like 2U Inc., Apple, Google, and Microsoft, witnessed remarkable growth from $140.24 billion in 2022 to $162.89 billion in 2023, driven by a 16.2% compound annual growth rate (CAGR). The market is poised to expand further, projected to reach $304.63 billion by 2027 at a CAGR of 16.9%. This growth is propelled by increasing investments in eLearning and edtech, as the pandemic highlighted the need for virtual education solutions.

Education Tools and Technologies

From personalized learning experiences to data-driven insights, edtech trends are revolutionizing education and paving the way for a more engaging, effective, and interconnected experience. A diverse array of edtech trends are shaping the educational landscape, providing educators, students, and parents with a glimpse into the exciting possibilities that lie ahead.

Immersive Learning

Software solutions are equipping schools and faculties with dynamic learning management systems (LMS) that yield robust analytics, reports, and visuals, elevating the quality of educational materials and presentations. Immersive learning involves surrounding people with interactive, multisensory experiences, making it easier to understand and remember. Extended Reality (XR) is a broad concept that blends computer-made worlds with the real world or makes immersive virtual experiences. It combines Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) to offer many exciting possibilities in both real and virtual places.

Another technological phenomenon that has captured the interest of educators is 360° video. It gives the experience of a world where you’re not just a passive observer but an active participant, surrounded by a breathtaking panorama that stretches in every direction. 360° video content is presented in an omnidirectional format, which can originate from computer-generated sources or real-world recordings. This format allows users to observe everything within the camera’s scope, culminating in experiences that are profoundly interactive, immersive, engaging, and notably true to life. The utilization of 360° video, augmented reality, and virtual reality has gained substantial popularity and widespread adoption in 2023 in the creation of interactive and immersive educational environments and experiences.

School Management Systems

An increasing number of schools are utilizing cloud-based school management systems to simplify various aspects of school administration and operations. By harnessing the power of cloud technology in edtech services, these systems streamline tasks such as student enrolment, attendance tracking, grade management, and communication between educators, students, and parents. They can also enable seamless collaboration among teachers, staff, and external stakeholders on a unified platform.

Cloud-based school management systems offer easy attendance recording and review, generating teacher-friendly reports. Students benefit from organized online materials, including assignments and notes, with the platform supporting e-learning and simultaneous usage. Effective communication is promoted among parents, students, teachers, and administrators through SMS, email, and notifications. Furthermore, the adoption of cloud-based deployments curtails expenses and the need for extensive IT support, fostering growth in the education sector.

Gamification

Gamification offers a range of benefits that extend beyond traditional teaching methods. Incorporating gamification into education tools has proven to be a powerful way to boost students’ learning capabilities. This innovative approach leverages game elements and mechanics to create an engaging and interactive learning environment. By integrating game-based concepts, educators can effectively capture the attention of students and foster deeper involvement in the learning process. It promotes active participation, critical thinking, and problem-solving skills, enabling students to grasp complex concepts more effectively. Through interactive challenges and rewards, students are motivated to explore and engage with the subject matter, leading to a deeper understanding and retention of information. Incorporating technology and digital platforms, gamification offers real-time feedback and progress tracking. This feature enables educators to monitor the performance of the students and tailor their teaching strategies accordingly. By using the principles of game design, educators can empower students to become active participants in their learning journey.

AI-Enabled Learning

Artificial Intelligence is exerting a transformative influence on the eLearning landscape of higher education. A captivating application of AI technology within this context is predictive analytics aimed at enhancing student achievement. Predictive analysis with AI in education refers to the application of artificial intelligence and data analysis techniques to predict student performance, behaviour, and outcomes. This approach aims to provide educators, administrators, and policymakers with insights to make informed decisions and interventions to improve the overall learning experience. Google’s Socratic AI is a learning tool that makes education easier and more personalized. Whether you’re stuck on a tough concept or want to explore a subject in-depth, Socratic AI uses AI technology to find the best online resources just for you. You can use your voice or webcam, and Socratic AI will quickly guide you to study guides, videos, and explanations that match your needs. AI-driven tutoring systems can provide real-time assistance to students, answering questions and providing explanations. These systems can also analyze their emotional cues to evaluate their engagement and adapt the learning experience accordingly.

Adaptive Learning

Adaptive learning relies on technology and data-driven algorithms to adjust the learning experience for each student in real time. It involves the use of sophisticated software and AI to analyze their performance and interactions with the learning materials. Based on this analysis, the system adapts the content, difficulty level, and pace of learning activities to match their needs and abilities. The focus of adaptive learning is on automatic adjustments and personalized recommendations, often in the form of quizzes, assessments, and targeted content delivery. Thus, adaptive learning is a specific subset of personalized learning. Educators can leverage adaptive learning tools like Knewton, DreamBox, ALEKS, and Smart Sparrow, along with platforms such as McGraw-Hill Connect, Cerego, Pearson MyLab & Mastering, Duolingo, Squirrel AI, and ALEX, to create personalized and engaging learning experiences for students.

Conclusion

The future of product development in edtech is starting to witness a transformative era of personalized, inclusive, and immersive learning experiences. As technological advancements continue to accelerate, edtech will leverage artificial intelligence, virtual reality, and data analytics to tailor education to individual needs, learning styles, and paces. This shift will foster deeper engagement, better retention, and enhanced skill acquisition among learners of all ages and backgrounds.

Furthermore, the future of edtech will prioritize accessibility, breaking down barriers to education through adaptive technologies and language translation tools, and ensuring that learning is truly borderless. Collaborative platforms and global networking will facilitate knowledge-sharing and cross-cultural interactions, enriching the educational landscape.

However, ethical considerations, data privacy, and the digital divide must be carefully navigated to ensure equitable access and responsible use. As the edtech landscape evolves, a balance between innovation and mindful implementation will be pivotal in shaping a future where technology empowers educators and learners to collectively thrive in an ever-changing world.

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There are many situations where using something offline is preferable such as Schools, K12 after-school programmes, and classroom exam preparation programmes. You can experience a learning atmosphere in an offline classroom, that cannot be duplicated on a computer screen. Physical Interaction definitely wins if the experience must be deeply indulgent and sociable, requiring interpersonal connection. Online may have a distribution advantage, but since indulgence is so important in certain situations, offline will continue to be the favoured medium.

However, there are other significant use cases in education that clearly benefit from being online.

Upskilling: In the post-lockdown era, upskilling is unquestionably the winner. People that need upskilling already have jobs, so they do not have much time. Online scores come into play here because engagement flexibility and certification brand value are its two main needs. This was initially accomplished offline through mails and physical certificates; thus, an online solution is unquestionably the best option.

Learning a new language: This is another activity that benefits greatly from the internet. Practice and following an own path are the foundations of language learning. In comparison, adaptive learning performs substantially better than offline approaches like flashcards or audiotapes.

Practice: From K12 to Testprep, students spend 2 to 5 times as much time practising as they do in class. Much like learning a language, this is an individual activity that may be completed considerably more effectively online in an adaptive, social learning setting than offline as watching for user progress and solving for user motivation becomes more customisable.

The Edtech market in India, which was estimated to be worth $750 million in 2020, is expected to grow to $4 billion by 2025. Since the pandemic, the EdTech services has experienced significant innovation in marketing strategies, user interaction, content creation, and E-learning technologies. E-commerce is expected to strengthen ties within the educational sector in India and enable significant vertical and horizontal integration of crucial business activities. Since the majority of players switched to online techniques to ensure learning continuity while simulating in-person encounters online, the rate of digital adoption by education providers has been tremendous. As a result, programs in business education will likely adapt to significant technological advancements, opening-up new job chances for students in the lucrative E-commerce industry.

E-commerce is the electronic sale of goods using online services over the Internet, according to its definition. In a similar vein, EdTech offers online services and courses. And in that regard, e-commerce and EdTech are similar.

We have seen situations where universities leverage ecommerce principles in providing the students access to learning materials and incorporating technology into their learning experience. Universities around the globe are starting to look at edtech from an ecommerce angle by looking for digital payment possibilities with student friendly commercial options that focused on university approved content’s commercialisation.

Opportunities for E-commerce in Education

Books are readily available: Before technology became widely used, students had to visit the library to obtain the necessary books for their assignments or projects. If just one or two copies of a book were available in a library and more students wanted it, more copies would be requested. Students in these circumstances had to wait their turn to borrow that book. This method was once employed to postpone their responsibilities.

Students can now easily access their particular books thanks to e-commerce. They can order books from a variety of websites, including Amazon, Liberty Books, and others. Online reading is an option for students who do not want to buy books because they can read them for free without having to spend anything.

Understanding: The term “e-commerce” does not just refer to the purchasing and selling of goods. On numerous situations, pupils are unable to grasp an idea on their own. In these circumstances, they may consider the following options:

• They can access websites online, where a variety of articles are available with just one click.
• Additionally, they get access to lectures given by academics from all over the world.

Students can gain a better comprehension of their subject by reading various articles and listening to lectures.

Beneficial to all: Teachers can also profit from e-commerce in the educational setting; it is not just for pupils. To learn about diverse teaching tactics, they can conduct an online search and visit numerous websites. This will help them to recommend the best possible reference materials for students.

Assignment assistance: Numerous internet organisations offer original, distinctive, and plagiarism-free work. Students can complete their assignments with the aid of these websites. Through these online services, educators can gain as well.

Easy educational medium: Having a book from any region of the world is convenient for both students and teachers. For instance, you can either buy the book or read it online if it is not easily accessible in your location. E-commerce makes it feasible to buy a book without physically travelling to that state.

Economical and reasonable: Operating an online store in the educational sector. You do not need to search for a physical business or shell out a sizable sum of money for its infrastructure. All you need to attract customers to your website is a well-maintained website, an excellent idea, competitive pricing, bundling ability and high-quality consultation services.

To quote Nelson Mandela “Education is the most potent weapon that we can employ to change the world,”. Education technology is that effective instrument. For an interactive learning interface, it uses blockchain, STEAM (Science, Technology, Engineering, Art, and Math), virtual reality (VR), augmented reality (AR), and other technologies. E-commerce and SAAS are included among the many components that make it up.

The rise of E-Commerce in EdTech has resulted in total transformation of higher education, including rise of virtual university, global competition in education and the beginning of what is dubbed as the end of campus education. How the education will change and progress in terms of e-commerce is still unknown, but the truth is here for everyone to see already. E-commerce is here to stay and its impact on the technology-led youth is so grand, we can only expect an even bigger raise in interest in this technology course or discipline.

Digitalizing education has impacted all the parts of education ecosystem. It has been expected that a major chunk of education will move online in few years and create some great future business.

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The Flexibility and Personalization of Phygital Learning: Combining Traditional and Digital Education 

The combination of physical and digital learning is referred to as “Phygital learning” or “blended learning.” Through the use of both traditional classroom instruction and online learning, this method enables students to study in a variety of ways and to benefit from the particular advantages of each type of learning environment. 

The ability to learn at one’s own pace is one of the key advantages of Phygital learning. For instance, students can review content they have already learned in class or go deeper into brand-new subjects by using online resources. For students who require extra help or who are having difficulty understanding a certain idea, this can be extremely helpful. 

The ability for students to study in a variety of environments is another advantage of phygital learning. For instance, students can attend traditional classroom instruction when they are present with the teacher or take online courses while they are on the go. Students with busy schedules or who reside in remote places may find this to be extremely helpful. 

Additionally, phygital learning enables more individualized education. Students can personalize their learning experiences by using technology, such as adaptive learning software. Students with various learning styles or talents may benefit from this.

Elevating Education through Phygital Learning: Real-World Examples and Proven Analysis 

Data shows that blended learning can improve student achievement. In a meta-analysis of 225 studies on blended learning, students in blended learning environments scored better on tests than students in fully online or fully in-person environments, on average. Another study showed that students in blended learning environments had higher levels of student engagement and motivation compared to students in traditional learning environments. 

Khan Academy is one example of phygical learning in action. On the web, there are thousands of videos and interactive exercises available at Khan Academy on a variety of topics. To help teachers use the platform in the classroom, Khan Academy also collaborates with academic institutions and educators to offer on-site professional development. 

The usage of learning management systems (LMS) in educational institutions is another example. These programmes offer a virtual space for students to access course materials, turn in assignments, and interact with instructors and fellow students. The LMS, however, is a part of traditional instruction in the classroom and does not take the place of it.

Conclusion 

In conclusion, Phygital learning is an effective approach to education that combines the best of both physical and digital forms of learning. It allows students to learn at their own pace, in a variety of settings, and with personalized instruction, which leads to improved student achievement, engagement and motivation. With the rapid rise of edtech services, phygital learning is becoming an increasingly popular way for students to learn and grow. 

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In certain online tutoring forms, students can talk to and learn from a real tutor in some other part of the world than theirs. All that a student and the tutor need to have is a stable internet connection. To better the experience for students and tutors alike, the online tutoring industry is evolving like never before. Technology like allocation algorithms has solved many operational challenges of the EdTech industry. At the click of a button, such tools present the students with options that are refined based on their needs and they can start their courses. 

Experion helping to streamline the online tutoring process 

Experion has developed a tutoring allocation tool that uses an algorithm to efficiently allocate tutors to the students for one of our clients. Our allocation algorithm works using the similar principles used by food delivery apps to allocate their delivery partners. Based on the student’s requirements like location, experience, ratings given to the tutor, cost, etc., the algorithm will search among the available tutors and assign the most suitable tutor to answer the questions. The system keeps an advanced FIFO queue of available tutors based on the above parameters. To get better performance and reliability our scheduling algorithm relies on caching cluster that manages tutor allocation, tutor schedules and session timers. 

One of the key features of our algorithm is that you can schedule tutors for a future session so that both the student and the tutor can become well-prepared for the live tutoring session. Once the student sets these criteria, the algorithm will automatically match the available tutors’ requirements and allocate the one who best suits the requirement. The student can then make the payment using the multiple payment methods available in the system. Through video conferencing, the student and the tutor meet, questions are answered, or more sessions are planned. The payment is then transferred to the tutor’s account. 

As the saying goes, ‘every cloud has a silver lining.’ The pandemic forced humankind to explore newer avenues of continuing a normal life. While it started as a necessity, online learning is here to stay and flourish. In such conditions, an option to choose your tutor will go a long way in establishing a sense of confidence in the students in their pursuit of knowledge. 

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